Not everybody knows that I have dedicated my entire career to the entertainment industry. Started very young in the movie industry, I then moved both to marketing and television. I was well aware of the potential of social media.
In 2010, I had the privilege to create the first social media marketing campaign with celebrities in Europe for the EA™ world famous video game Fifa 2011™. Back in the days it was all about Twitter, and for the first time some football players included the video game in their life-streaming.
I am also a former TV producer, and a celebrity consultant. In my past company I was in charge both of the social media marketing business unit, creating a number of campaigns with or without celebrities, producing several TV shows for national television, and managing the appearance of more than 50 international guest stars in Italian prime-time TV shows, with names like Al Pacino, Matthew McConaughey, Sharon Stone, Dustin Hoffman, Robert De Niro, Charlize Theron and many many others.
Thanks to my background in entertainment and marketing, I have a clear understanding of what a specific audience wants and what media companies need to offer to keep their communities engaged. Having worked with creators, celebrities, and tv producers, I have knowledge on how online communities work, and how we can use those dynamics to improve the marketing activities of your company.
In 2017 I have noticed how much live video entertainment was losing traction in several demographics, but at the same time live video content was very popular on Twitch, Instagram, Facebook and other social media.
I have analyzed the content that was gaining more traction, and what was the driver of that traction. Why the young audience was amazed by live shows on social media but was losing interest in live shows on TV?
I have noticed how much the interaction given by comments and reactions was important for the audience.
That was interesting to me…
I have asked a lot of questions to the audience to learn more about them, about their use of casual gaming, and how casual gaming techniques can enrich the entertainment experience of a video live show. The idea of Palco was born.
Palco was born (with a different name) and graduated at the Founder Institute Rome Chapter
First angel round closed, lots of investors coming from the media and entertainment industry.
Pivoted from B2C to B2B. Testing testing testing.
First revenue incoming!
First video show deal closed, Split screen, hosted by football legend Alessandro Del Piero.
Release of Split Screen on client platform Play & Play
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